Globally one million plastic beverage bottles are purchased every minute, yet a staggering 91% of all plastic is not recycled. Each individual plastic bottle has a 400-year decomposition lifespan but can offer huge value when retained within manufacturing loops. Just like AB AETERNO, Henri-Lloyd is constantly looking at ways to convert waste into premium products.
Combining technical functionality with a minimalist contemporary design, Henri-Lloyd have created a sustainable three-piece 'layering' collection designed to be worn 'anywhere, anytime'. The 'Mav HL Mid Jacket', 'Mav HL Mid Hood' and 'Mav HL Mid Crew' are all made from 100 percent recycled polyester each using on average nearly 15 plastic (PET) bottles.
These high performing technical knitted products are soft to touch, incredibly comfortable, high wicking, quick drying and provide great thermal insulation. The Mav HL Mid Jacket features a zipped front and zipped hand pockets and makes the perfect wardrobe choice for any outdoor activity where you're looking to 'stay warm, dry and comfortable'. Be prepared, it's so soft and comfortable you will be in danger of never taking it off!
The Mav HL Mid Hood has a fixed hood with elastic cord adjustment and hand pockets and like the jacket, the Mav HL Mid Crew sweatshirt has zipped pockets. All three pieces feature elastic binding on the hem and cuffs. The Hood and the Crew transition your outfit from 'in' to 'out' doors effortlessly but can equally double up as a mid or under layer. The collection is unisex - with sizes ranging from Small to XXL and comes in a choice of three colours; Cloud White, Victoria Blue and Navy.
Since the Henri-Lloyd brand was relaunched in 2018, the design team has been focused on the life cycle of products and researching ways to source and incorporate more sustainable materials. The Mav HL Mid Layer series was developed in collaboration with Italian sportswear fabric specialist, Pontetorto, who are known industry-wide for their forward-thinking attitude and extensive use of recycled materials. Environmental sustainability is at the forefront of their business and a photovoltaic panel system installed at their plant will make them 95% self-sufficient energy-wise.
Chairman of Henri-Lloyd Hans Eckerström says; "Through constant review of our operations, we are on both an exciting & sustainable business journey. We passionately believe that 'we are the guests on this planet, and we should treat our host with respect'. We have a responsibility as leaders and a company with a long heritage in innovation, to put sustainability at the heart of what we do."
More about the Mav HL Mid Layer Collection:
- 100% recycled polyester fleece jersey
- Quick drying with high thermal insulation
- Zipped hand pockets (Mav HL Mid Jacket and Mav HL Mid Crew only)
- Elastic binding to hem and cuffs
- Printed Henri-Lloyd logo on either chest or arm
- Fixed hood with elastic cord adjustment (Mav HL Mid Hood only)
Founded in 1963 the brand became famous through its relentless pursuit of Innovation and Quality, making products for yachtsmen and women around the world. The original innovative designs remain the template for all modern waterproof performance clothing. Then in the1980's the highly influential youth movement of the Milanese Paninari adopted the Original Consort Jacket as its uniform and Henri Lloyd became a credible lifestyle brand across Europe overnight.
Henri Lloyd is under new ownership since June, 2018 when the former company group entered into administration. The Fremantle Collection aimed at the Keel and Sports Boat sailor were the first new products from the relaunched and reimagined Henri-Lloyd and won the British Yachting Awards - Clothing innovation of the Year Award.